Semantic fieldwork and lexical universals

Semantic Universals and Universal Semantics

This series of books on the semantics of natural language contains collections of original research on selected topics as well as monographs in this area. computer-scientists and cognitive psychologists are brought together to promote interdisciplinary and international research. ® Printed on acid-free paper which falls within in the guidelines of the ANSI to ensure permanence and durability. S...

Evolutionary motivations for semantic universals

Most work in ‘evolutionary linguistics’ seeks to motivate the emergence of linguistic universals. Although the search for universals never played a major role in semantics, a number of such universals have been proposed concerning connectives, property and preposition denoting expressions, and quantifiers. In this paper we suggest some evolutionary motivations for these proposed universals usin...

Manipulation in advertising text: lexical and semantic aspect

The present paper focuses on the questions of modern advertising science, structure of advertising and elements making actual manipulative influence from the addresser. Advertising encourages product sales, is an instrument of forming ethical standards, values, creating cultural values, standards and mode of behavior that is why the wide system of means for achieving aims of advertisers is need...

On the Problem of Lexical Semantic Change

The article provides an insight into a problem of lexical semantic change. A short historical outline of the development of semantic studies is given. The authors analyze some of the most important stages in the history of the formation of this field. The existing approaches to dealing with form and meaning, namely semasiological and onomasiological ones are discussed. The authors consider the ...

Semantic Universals and Choice Function Theory